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8 Reasons Why SEO Helps Your Business

Smart business owners know how important search engine optimization (SEO) is for their company’s websites. SEO, when done effectively, will help to increase a website’s visibility on the search engines.

This means that their website will show up in the top search results when someone searches for a keyword or phrase that applies to their business. Being in the top results can send thousands of targeted prospects to your website.

In fact, smart SEO can help your business in many ways!

Consider these benefits of SEO:

1. You will see an increase in traffic. As your website becomes more optimized over time, it will start to rank higher in the search engines for various search terms. As this happens, you should see an increase in traffic, or prospects viewing your website. Ultimately, this should increase your sales too.

2. It will increase the credibility of your business. Your customers are conditioned to believe that the best businesses are those ranked at the top of the search engines, whether that is true or not.

● When you rank highly, your prospects perceive your business more favourably, which leads to an increase in sales, conversions, and brand recognition.

3. SEO can lead to long-lasting results. Radio, print, and billboard ads produce short-term rewards. SEO, on the other hand, helps to deliver long-term rewards.

● By investing in SEO, your online presence increases, resulting in a more profitable return on investment (ROI).

4. You are in control of the cost. Whether you are building backlinks, creating a social media presence, or creating blog content, you will know how much it will cost beforehand. Once you know what each service will cost, you can determine which you believe would give you a better ROI.

5. Your website will become more user-friendly. A good SEO expert will be able to look at your website and optimize it not only for the search engines but also for your users too.

● Improving your website’s user experience includes many aspects, including how quickly your website loads, how easy it is to navigate, and whether it is mobile-friendly.

● By improving the user experience of your website, you will see an increase in conversions, plus you should see an overall ranking increase in the search engines, as this is one of the known ranking factors.

6. SEO helps encourage users to visit a local store. It has been shown in numerous studies that having an online presence can also increase visits to your offline premises. If you have a restaurant, for example, a potential customer could check out your menu or customer reviews before making a reservation.

7. Your social media following will increase. As your search engine rankings increase, more visitors will arrive at your website. Even if they do not immediately buy from you, they may still end up checking out your social media platforms, follow them, and then become buyers later on.

● These new followers can also share your marketing messages, leading to an increase in social traffic and sales.

8. SEO helps put you ahead of your competitors. As you integrate SEO and various other online marketing techniques into your business, you will move ahead of those competitors who have not implemented these techniques.

SEO is incredibly important nowadays, and if you are not implementing it in your own online marketing activities, you are limiting your results, sales, and profits.

Look at what your competitors are doing and see what you can do to rise above them. It will be worth your time and effort.

Common WordPress Attacks

WordPress provides foundation framework for many websites to publish text, image, and video content to the World Wide Web. And is always been an attractive target for most hackers and other form of cybercrimes. Which makes sense considering now more than 32% of the internet runs on WordPress. In this article, we will discuss the most common ways in which WordPress sites are compromised.

Command Injection

WordPress operate on three primary layers: the application server, the web server and the database server. But each of these layers are operating on hardware with specific operating system, such as MS Windows or pen source Linux and that is a potential vulnerable area of being attacked. In this, a hacker will enter malicious information in the text field or URL, similar to SQL injection.

Certain internet-connected cameras have found to be especially vulnerable to command injection attacks. Their firmware can improperly expose system configuration to outside users when a rogue command is issued.

Cross-site Scripting

Also known as XSS, targets the JavaScript elements on a webpage instead of database behind the application. With this, the hacker adds JavaScript code to a website through a comment field or other text input, then that malicious script is run when users visit the page and simultaneously outside visitors private information is being compromised. The rogue JavaScript will typically redirect users to a fraudulent website that will attempt to steal their credentials and other identifying data.

File Inclusion

Common web coding languages like PHP and Java allow programmers to refer to external files and scripts from within their code. The “include” command is the generic name for this type of activity.

In certain situations, a hacker can manipulate a website’s URL to compromise the “include” section of the code and gain access to other parts of the application server. Certain plug-ins for the WordPress platform have been found to be vulnerable against file inclusion attacks. When such hacks occur, the infiltrator can gain access to all data on the primary application server.


Certain malicious code can be inserted in your word press by way of theme, outdated plugin or script. This code can extract data from your site as well as insert malicious content and can cause serious damage if go unnoticed for a longer period of time. This can add cost to your hosting expenses as large amount of data is transferred or is being hosted using your site.

DDOS Attack

DDOS attack i.e Distributed Denial of service is the extended version of Denial of service (DoS) in which large volume of requests are generated to a web server which makes website slow and ultimately it crashes. The difference is that DoS is executed via single source while DDoS is an organized attack executed via multiple machines across the globe.


So now you are familiar with various word press vulnerabilities. It is worth noticing that updates play a crucial role in keeping the security intact and whenever there is any unusual activity, start digging until you find the problem and solution too as if it is ignored for a longer period of time can cost you thousands of $$.

Executing a Business Idea in a time of crises

Many countries now face the need to bring communities into a lockdown due to the coronavirus. While every country’s response is unique, many people have been sent home by their employer for 2 weeks until the situation is under control. 

This can be a great opportunity to either work on a new business venture or start a successful side hustle that will create an additional stream of income for you. Maybe you had an idea in your head for a long time and had to place it on hold. This is a great time to get busy. 

So you have an idea. Great! The question that you should ask yourself now is: Would there be a market for my business idea?

I see this happen all the time: Individuals tell me about their business concepts but they have yet to confirm (or even look into) whether there is a space for it in the marketplace. 

Here are three key steps that you can follow to make sure there is a market for your business idea:

1. Before implementing anything, spend time researching. This is a perfect time to do extensive research on potential competitors, Keyword search, price comparison, and the list goes on. The primary goal is to find out if there is a market to support your product.

2. Put your ideas to the test. These days, it’s quite easy to do this. Many people make the mistake of keeping their ideas a secret because they’re afraid someone might steal them. I advise the opposite. Share your ideas, wisely, of course. There are many ways that you can share your ideas without giving them all away. If you’re selling a product for motorcycle riders, don’t share it with people who don’t own motorcycles. Use social media such as Facebook, Twitter, and Instagram. You can create polls and share them with all your followers. 

3. Measure the demand. Find out what your competitors are selling. Are they selling the same product, or something similar? Analyze their social media accounts and what their followers are saying. Reading reviews is a great way of measuring demand and satisfaction for existing products.

I often use the Lean Startup methodology to validate my ideas that I feel are worth pursuing. This allows me to be more innovative, it saves me time, and I become more successful in launching my ideas. Don’t get yourself stuck with an idea that doesn’t have a market! 

As you do your part in social distancing, take this time to learn, plan, or grow your business. Think of new ideas, marketing concepts, ways that you can bring value to the market place, or even spend some time in online networking. 

I have an idea for a mobile app, what should I do next?

So you want to create a mobile app but you don’t know where to start? Here are 5 steps to help you begin the process of creating your mobile app.

Step 1: Write down your ideas
When you begin to create your vision for your mobile app, you want to write down all your ideas. The reason for this is, you are thinking about an idea, and as soon as you think about other things you tend to forget what it was or it isn’t the same concept as it were when you thought about it initially. Also, you can always go back to the written idea and adjust it if you need too.

Another reason to write down your ideas is when you first had the idea in your thoughts, the brain tends to come up with all kinds of scenarios about the idea which most likely you can toss out. But if you write it down without hesitation, then you have more room to be creative with the idea then second-guessing yourself in your mind. So, take out that pen and paper and write it down!

Step 2: Craft your value proposition
Crafting your value proposition is important. The reason for this is
because you are telling your users exactly what you do and promising them a good value. When a visitor goes on your mobile app, it takes five seconds to convince them why you are worth their time. New users are always looking for quick answers. Think about these questions when thinking of users, “Who are you? What do you do? How will this benefit me?” When crafting the ‘perfect value proposition’: a short, sharp description of your business and why it’s valuable.

It’s the first thing users should see when visiting your mobile app. Your value proposition has to be a detailed description of your service describing exactly what you do and why you are doing what you are doing, even to what truly sets you apart and why these users need your product.

Step 3. Locate a mobile app development partner
Once you have those two steps down, then you are ready to look for your mobile app development partner. This step can be stressful in finding the right team to create and develop your idea into a reality. You first have to think about your budget, create a pitch on your idea so they will understand it, and make sure that you see eye to eye with your development partner.

Your partner will be there for the long hall, everything from updating the app too fixing the bugs in your app as well if you run into them. It is essential to sign a contract that has all of the shares fairly distributed between the app developer partnerships. Also, make sure you have a clear vision of your concept if you do not think won’t go as you planned to have said that, writing everything down and making sure you have clear instructions on the way you want things to go is key.

Step 4: Validate your concept
Validating your concept and the demand for your product or service is one of the most important aspects when starting up. It can prove to be more important in the early stages than the design and unique features you have in mind. You don’t want to spend your time working on a business concept, which doesn’t solve a problem for a large enough audience. So be sure to undertake this process, bypassing it is easily done when you’re caught up in a whirlwind of excitement and visions of success. This is often where many entrepreneurs fail; they enter the market not fully understanding their audience and how they address their pain points at a price point that represents value. It’s akin to going into the world of business wearing a blindfold.

Ultimately establishing a realistic view of the demand for your idea can prove vital when it comes to creating a business plan, forecasting, talking to potential customers, and winning investment.

Step 5: Develop in stages
There are stages in developing your mobile app to make sure that it runs successfully. Make sure your initial analysis includes actual demographics, motivations, behavior patterns, and goals of your buyer persona. During each stage of the process, keep the end-user in mind. Now, try to think of your customer’s lifecycle, once their characteristics are pinned down.

After you reach them, they need to be acquired, converted, retained and their loyalty nurtured. To know whether the idea of your application is feasible technically you need to get access to public data by sourcing public APIs. An app, depending on its format (smartphone, tablet, wearable’s, etc.) as well as the platform (iOS, Android, etc.), will have different requirements. Build a prototype that gets the app concept into a user’s hands as quickly as possible to see how it works for the most common use case.

Then comes the design aspect this is something I would suggest brainstorming on how you want things to look, like the logo, theme, color scheme, etc. The development phase generally starts quite early on. In fact, once an idea gains some maturation in the conceptual stage, a working prototype is developed which validates functionality, assumptions, and helps to give an understanding of the scope of work. In mobile app development, it’s a good idea to test early and often. Doing this will keep your final costs low.

The farther in you go into the development cycle, the costlier it becomes to fix bugs. Refer to the original design and planning documents while building out the various test cases.

The last step is deployment this part is super exciting and should be a very proud moment!